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HERE'S THE
BRUTAL TRUTH:
You've got a $10K+ offer (minimum). You're an expert.
But 12 minutes into your webinar, half your audience is scrolling Instagram.
By minute 20, they're mentally checked out.
When you finally pitch? You're selling to an empty room.
WHY MOST WEBINARS FAIL
NO STORY,
NO SALE
Without a compelling narrative, your webinar is just another forgettable Zoom call. Stories create connection. Connection creates trust. Trust creates buyers.
THE
"INFO DUMP"
TRAP
You load your webinar with features and facts, thinking more value = more sales. But facts don't sell—emotions do. Your audience needs to FEEL something, not just learn something.
THEY'RE GONE BEFORE YOU
EVEN START
While you're covering housekeeping and long introductions they're checking Slack. By minute 8, they've mentally left. Your best content comes too late to a room that's already checked out.
EMPTY
WEBINARS
Even the best script can't save a webinar with 12 attendees. You need compelling promotional content that actually fills seats with qualified buyers.
LET'S GET YOU RESULTS INSTEAD
30 MINUTE SCRIPT THAT SELLS
Every word engineered to build desire, trust, and urgency—so your pitch feels like the obvious next step.
DONE-FOR-YOU LINKEDIN POSTS
Fill your webinar with the right people using content that stops the scroll and drives registrations.
ZERO
GUESSWORK
You get a plug-and-play system. Just show up, deliver the script, and watch conversions soar.
WHAT YOU'RE ACTUALLY GETTING:
A script with soul. The coaching to deliver it. The confidence to own it.
Your Revenue Generating Script
A 30-minute storytelling masterpiece that:
-
Opens with a hook so strong, they'll cancel their next meeting to stay
-
Weaves your expertise into stories they'll remember forever
-
Builds credibility without being bragg or boring
-
Creates the "I NEED this" feeling before you ever mention price
-
Transitions seamlessly into your pitch with maximum momentum
-
Includes delivery notes and emphasis markers
4 Done-For-You LinkedIn Posts
Promotional content that fills seats:
-
The Curiosity Hook: Makes them think "I HAVE to attend this"
-
The Authority Builder: Positions you as THE expert they need
-
The Story Post: Emotionally resonates and drives shares
-
The Final Push: Creates urgency and seals registrations
-
Optimized for LinkedIn's algorithm and your ideal client
Ready For My Moment
"I was incredibly anxious and procrastinating ahead of a major keynote speech. AJ helped me focus, drafted my speech quickly, and made sure I was prepared. I got a standing ovation and converted at least 70% of the room."
Shaque'l Wilson | Founder of The Conversion Suite™
What Is The ROI For Investing In Your Business?
"We think about increasing resources as a drain on a system, but when we do the least it ends up compounding our problems. We say we have a vested interest in [solving problems].. Our actions say differently: we do something, but we don’t do something effective and impactful."
Written for a Nonprofit CEO | 8 Figure Organization
SAMPLES &
TESTIMONIALS
Don't Just Take My Word
My clients lead 7, 8 and even 10 figure organizations, their words have been published in leading outlets and they've graced stages from coast to coast. Are you the next Storytelling Millionaire™?
AJ Springer
Founder | Dominant Diction
Giving People What They Need
"I don’t know if there’s a single word that replaces 'health'… but if I had to put what our new vision and mission is into a phrase, it’d be 'giving people what they need. I also don’t think we have to look very far to reimagine what the world looks like when we give people what they need."
Written for a Foundation CEO | 10 Figure Organization
SO, WHAT HAPPENS WHEN YOUR STORY DOES START SELLING?
i.e. the results of joining the Storytelling Millionaire™ Club
Stop Agonizing Over Your Script
Focus on delivery, not writing. Imagine stepping on stage or starting your webinar already confident that every word will flow naturally.
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One Framework
Use the script framework for every future webinar, keynote, and live event. Once you’ve got it, it becomes your secret weapon and a repeatable formula that saves you hours every time.
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From Audience
To Action
Turn webinar attendees into paying clients at rates you've only dreamed of. When your message is structured strategically, every story and call-to-action leads your audience exactly where you want them to go.
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Profitable Presentations
Close enough deals from a single webinar to 10–20x your investment. One powerful presentation can completely shift your revenue trajectory.
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Hours Saved | Resusable System | Increased Conversions | ROI in One Event |
MEET YOUR SPEECH WRITER
AJ Springer is a speechwriter, storyteller, media coach—and a part-time hell-raiser—who founded Dominant Diction to help leaders sound as powerful as they are. He injects a shot of soul into everything he writes, blending pop culture references and personal stories that make messages unforgettable.
AJ has written for nonprofit executives, political leaders, and entrepreneurs whose words have landed in The Nation, USA Today, New York Daily News, The Afro, and more. His clients have taken his words to stages from coast to coast, to hit podcasts, and onto national cable news.
When he’s not writing, you’ll find him watching reality TV, arguing about pro wrestling, learning something new, or leaving a small corner of the world a little better than he found it.
AJ Springer
Executive Communications Director